Friday, March 25, 2011

Levi Explore: Levi's Curve ID


Levi® Curve ID jeans were introduced in early August 2010 to provide women with curves a jean that not only accentuates their assets, but fits properly as well.  Levi's® brand designers studied body scans of more than 60,000 women to develop custom fits based on the difference between the measurement of a woman's hip and seat - the greater the difference, the more curvy the body.  The fittings range from slight curve to supreme curve. 

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